Franchised hotels are operated by their owners. GPCM provides various services to its franchisees, such as the use of its brands, first and foremost, and access to the Group’s centralized booking system. The other services offered to hotel owners include access to the centralized purchasing system and to training program for employee training. GPCM is remunerated for these services via fees, including trademark fees and sales and marketing fees, as well as through the invoicing of additional services, where applicable.
WHY CHOOSE A FRANCHISE CONTRACT
You own a hotel and want to continue running it yourself but you’d like to benefit from a renowned brand and the strength of a highly effective distribution system. GPCM proposes a proven solution: its Franchise contract
- You operate your hotel directly under one of our brands and benefit from our services and expertise
- You pay a basic franchise fee to GPCM, based on your hotel revenue
OUR FRANCHISE CONTRACT CONDITIONS
- Basic franchise fee
- Royalty fee
- Distribution & Marketing fees
- Customer loyalty program fee
- CSR program fee