Since 2008, we opened the first hotel to carry the “B2” name: “B2 Mahidol Boutique and Budget Hotel”, in Chiang Mai, we have created a new chapter in the hotel industry.
- Nearly 30 hotels comprising more than 2,000 rooms.
- More than 100,000-plus in our award-wining customer loyalty program, I AM B2 (the program has launched in April 2015).
- Strong brand portfolio, which cover from the Midscale to Economy/Budget segments: B2 Premier, B2 Business, and B2 Boutique & Budget.
- 4-5 new hotels open every year.