MILESTONES

2009

• B2 Khamtieng boutique & budget hotel

2010

• B2 Nimman Santitham boutique & budget hotel opened.
• GPCM launches B2 Premier & Resort Hotel, a new brand of midscale hotel.
• The first B2 Premier Hotel opened in Chiang Mai
• Launch of b2hotel.com website.
• Launch of two Contest Programs; B2 Song contest and B2 Marketing Plan Contest, successful marketing campaigns to optimize brand awareness in the country.
• Launch of B2 Central Reservation.

2011

• Five new hotels opened during the year.
• GPCM launches B2 Green, a new brand of economy hotel with a concept based on service and environmentally friendliness.
• Launch of B2 Business, a new brand of midscale hotel with a concept based on hotel service and facility.

2012

• Seven new hotels opened during the year.
• GPCM launches B2 Sea View, a new brand of midscale hotel.
• GPCM becomes the fastest growing hotel operator and the market leader in the midscale and economy hotel segments in Thailand.

2013

• Three new hotels are opened during the year.
• GPCM implements a new payment gateway solution, which offers its customers difference payment channels.

2014

• 2 new hotels are opened during the year.
• Early 2014, GPCM launches a new b2hotel.com with preferred customer payment solution to support customer’s demand for the ability to pay anywhere, through multiple channels and at any time domestically and internationally.
• Development of Internet strategy.

2015

• 5 new hotels are opened during the year.
• I AM B2 a smart e-money card its one-of-a-kind loyalty program for frequent guest is introduced.
• Launch of a B2 Application, a new booking tool with features to make customers travel easier. It’s compatible with all devices.
• The first B2 Premier Hotel outside Thailand : B2 Monethong Premier Hotel in Laos.
• Start-up of B2 Gift Room Card and B2 Gift Cash Card to Maximize revenues and optimize B2’s sales team in order to exceed revenue targets for 2016.
• GPCM continues to expand B2 hotels across South East Asia with the coming up opening of 5 hotels in 2016.

2016

• 4 new hotels are opened during this year.
• Launch new type of property, B2 Condotel:
  B2 Mountain Pano Residence Chiang Mai and
  B2 Green Valley Executive Serviced Residence.
• Launch of www.iamb2.com, making loyal guests
  conveniently manage any transaction of I AM B2 card.

2017 & Beyond

• 3 new hotels are opened during this year.
• In 2018, many more B2 hotels are to be opened
  including B2 Mae Sot, B2 Phrae, B2 Loei,
  B2 Nakhon Sawan, B2 Mukdahan, B2 Ratchaburi
  B2 Nakhon Ratchasima, B2 Prachuap Khiri Khan
  (Hua Hin) and B2 Phuket.
• GPCM will continue leading economic hotel industry
  of Thailand internationally, in order to cope with
  ASEAN Economic Community (AEC).